Why Mimoka
Six spaces where every incumbent falls short at once — and Mimoka wins.
The six attack vectors
Flat, transparent pricing
75% of the market nickel-and-dimes with add-ons. Mimoka is all-inclusive, with the price published on the web.
Native AI from day one
80% of the market has zero AI. Mimoka auto-writes grooming notes, suggests rebooking and powers a smart WhatsApp bot.
Open API + ecosystem
Half of the top platforms are closed. Mimoka ships a public REST API and native webhooks from the first plan.
Full data portability
Many platforms trap your customer data. Mimoka guarantees one-click export and automatic migration from competitors.
Truly multi-vertical
MoeGo owns mobile but is weak at boarding; Gingr owns boarding but has no mobile. Mimoka covers salon, mobile, boarding and vet in one login.
LATAM-first, native WhatsApp
Rivals use WhatsApp deep links, not the official API. Mimoka is built on the WhatsApp Business API for booking, reminders and payments.
How Mimoka compares
| Capability | MoeGo | Gingr | Cítalo | Mimoka |
|---|---|---|---|---|
| Flat all-inclusive pricing | — | — | ~ | ✓ |
| Native AI assistant | ~ | — | — | ✓ |
| Multi-vertical (salon + mobile + boarding + vet) | ~ | ~ | — | ✓ |
| Official WhatsApp Business API | — | — | ~ | ✓ |
| LATAM local payments & invoicing | — | — | ~ | ✓ |
| Full data portability | ~ | ~ | ~ | ✓ |
✓ yes · ~ partial · — no