Mimoka Annual Report: the state of pet care in LATAM

Mimoka tracks the largest structured directory of pet care providers in LATAM — 1,789 businesses and growing, spanning grooming salons, mobile groomers, boarding, daycare, pet shops and vets.

Dog grooming dominates the market (over 85% of providers), followed by mobile grooming, the fastest-growing format. Boarding, daycare and veterinary services remain fragmented and underserved by software.

Most providers still coordinate bookings over WhatsApp with no system of record, and fewer than half maintain a website. This digital gap is the single biggest opportunity for the sector.

The takeaway: LATAM pet care is large, fragmented and ready for a WhatsApp-first, all-inclusive platform — exactly the space Mimoka is built for.